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branding

Direct Health

2012

In a competitive pitch, I was chosen to redesign the logo and brand for Direct Health. The challenge was to modernise their image without straying too far from the original. I opted for a more approachable, lighter design to contrast the often somber subject matter. The refreshed branding was well-received and implemented across all UK sites, from stationery to advertising, giving the company a brighter, more engaging identity.

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logo consisting of blue, magenta and white shield with dh across it next to bold wording in blue and tag line in magentabeauty shot of stationery for the company showing letterhead, business card, envelope and notebook using blue, magenta and white as its primary colours along with its logo on a mid grey backgrounda close up of the bottom of the letterhead and business card both using blue, magenta and white as its primary colours along with its logo on a mid grey backgroundbeauty shot of the direct health website homepage imposed on a iPad Pro and a iPhone X on a light grey background showing logo in situ