branding
Direct Health
2012
In a competitive pitch, I was chosen to redesign the logo and brand for Direct Health. The challenge was to modernise their image without straying too far from the original. I opted for a more approachable, lighter design to contrast the often somber subject matter. The refreshed branding was well-received and implemented across all UK sites, from stationery to advertising, giving the company a brighter, more engaging identity.
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