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branding

Mindlab International

2012

This project involved redesigning the logo and branding for television’s Dr. David Lewis, years before his appearance on Embarrassing Bodies. I refreshed the retro look by introducing a bright, modern aesthetic and simplifying the artwork for universal use. Pantone colours ensured consistency across all stationery and departments, delivering a professional and welcoming brand update.

logo consisting of the Vitruvian Man in white within a light blue circle next to the mindlab international ltd wording in all capitals coloured blue and blackbeauty shot of stationery for the company showing letterhead, business card, envelope and notebook using blue, black and white as its primary colours along with its logo on a mid grey backgrounda close up of the bottom of the letterhead and business card both using blue, black and white as its primary colours along with its logo on a mid grey background