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branding

Moorland Publicity

2012

Moorlands sought a fresh take on their existing logo for use across stationery and advertising. They liked their original branding but wanted a modern update. This project allowed me to explore origami and box-making techniques. After research and experimentation, I crafted the Moorlands logo out of card and photographed it from a precise angle, creating a striking 3D effect that gave their branding a unique, contemporary twist.

logo for moorland publicity which consists of a black rectangular box with a white M on it along with a red square box cut out from the black boxbeauty shot of stationery for the company showing letterhead, business card, envelope and notebook using red, black and white as its primary colours along with its logo on a mid grey backgrounda close up of the bottom of the letterhead and business card both using red, black and white as its primary colours along with its logo on a mid grey background